Former Sales Manager and Project Manager with 3+ years of experience at the industrial and chemicals company, Pidilite Industries Ltd. Led diverse large teams across 48+ cities and handled value business of $11M per year. SQL, Python & R skills to present and drive data-based decisions. MBA in Marketing, with graduation in IT, currently pursuing Business Analytics.
WORK EXPERIENCE
PIDILITE INDUSRIES LTD.
Sales Marketing Manager, Mumbai Aug '18 - Sept '19
Achieved 18% sales growth over the previous year (breaking a 7-year sales growth record) in a competitive market
Managed sales of Fevicol (India’s top adhesive brand) with a value business of USD 11 Million per year at 7 distributors catering to over 2.8k retail outlets with over 40+ products through a team of 12 sales associates
Analyzed sales data on Excel sheets and Power BI tool to aggregate and visualize data to plan and implement sales & promotional strategies.
Prepared annual & monthly sales targets and market schemes
Project Manager - Consumer Activation June '17 - July '18
Received Excellence in Innovation award 2019 by the managing director for spearheading a competition fighting campaign
Led the development & automation of the entire module for Fevicol Adhesive to reach their end consumers (homeowners) that helped launch national TV ads & radio spots
Achieved market share gain of 13% & business growth of 36%
Recruited, trained and led a team of 52 reportees working across 47 cities in Punjab, Haryana, and Chandigarh
Manager - Dealer App June '16 - May '17
Worked on Dealer App, developed for the retailers of Fevicol adhesive to place and track orders
Collaborated across cross-functional teams such as the app developers, design team, the company and the end-users to refine the user interface as well as the features of the app, through beta testing
CERTIFICATIONS
Google (Search & Display) Ads Certification, March 2022
Python, Datacamp, August 2021
Foster Excel for Business Credential, University of Washington, June 2021
Marketing Analytics, University of Virginia, April 2020
CISCO certified network associate (CCNA-4 Modules), July 2012
SKILLS
Advanced SQL, Python & R, Tableau, Power BI
Advanced Microsoft Excel & Powerpoint
EDUCATION
University of Washington – Foster School of Business Seattle, Master of Science in Business Analytics, 3.8 GPA, June 2022
Management Development Institute India, PGDM (MBA), Marketing & Strategic Management: 7.51 GPA, March, 2016
Guru Gobind Singh Indraprastha University, BVCOE India, B.tech, Information Technology: 81.68%, June, 2014
COURSEWORK
Probability and Statistics
Spreadsheet Modelling
Data Visualization and Storytelling
Customer Analytics
Data Management & SQL
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Product Management
Management Information Science
Game theory
Management Science models
Advertising Management
Consumer Behaviour
Marketing for Virtual world